Without it, life would be cold, monotone, empty. Add color and the world comes alive. Color transforms, inspires, creates... Nature expresses itself through color. Color touches us, strong and passionate, subtle and tender, in a multitude of combinations and complex harmonies and can, thereby, access our deepest emotions.
Contrary to popular opinion, color does not exist in light or in matter. It is merely pure sensation and exists exclusively in our minds. We do not see color, but we feel it!
In fact, to allow us to better apprehend the environment in which we live, our sensory system is based on the detection of contrasts and, as said by Johannes Itten, “we only see colors by contrast”. Thus, there is an infinite number of sensations. Even if one may evoke the one million color contrasts perceived by an expert, the theoretical number is around 20,000 for an ordinary consumer.
Nonetheless, color is only a sensory image constructed by the brain and neuroscientists show us that our capacity to memorize, describe and recognize a single color is limited to around 200 colors.
As such, we have developed a collection of 204 colors, a veritable organized tool, to allow you to associate colors and create thousands of harmonies, which will offer your customers as many different sensations.
Perception of colors
Perception of color relies on the following 3 visual attributes: hue, colorfulness and brightness.
Thus, in our color chart, colors are organized by hue (horizontally) and by level of colorfulness/brightness (vertically), making this collection a veritable tool for associating colors and creating harmonies.
They are organized by hue:
The achromatic and timeless “grays”, segmented by “cold” with bluish undertones and “warm” with reddish undertones, they are easy to associate with any warm or cold color, intense or saturated.
The “browns”, traditional and trendy, segmented by “cold”, modern and cold, and “warm”, stimulating and warm, associating them is easy and they are harmonized as tone on tone, shades, but also in a complementary manner.
The “blues” are resolutely trendy and modern. They are associated as tone on tone with the current blues.
The “green-yellows” and the “green-blues” illustrate the broad range of traditional greens, and multiply the possibilities of association: association with light for the “green-yellows” or seek depth with the “green-blues”.
The “incandescents” tinted with warm colors, yellow, orange or red, are trendy and result in the creation of tone on tone harmonies or harmonies of shades which are shown and displayed clearly.
They result from simple associations, mainly tone on tone, or neutral colors, in the search for a visible shading effect, while remaining serious and elegant.
They result from more complex associations, often based on two complementary hues, offering a powerful contrast, and making it possible to reinforce intensity.
*Lexicon of harmonies:
• Tone on tone harmony: association of colors of the same hue, with variations of brightness and colorfulness.
• Harmony of Shades: association of colors of the same family with variations of hue, while maintaining a close level of colorfulness.
• Harmony of Complementary colors: association of color hues which are opposite and complementary on the chromatic circle.
• Harmony of Neutral colors: association of achromatic colors with intense colors.
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