E-DRIVING KOLOR UP™: better visibility of red colors could save your life!

According to a study by Essilor & Harris Interactive Study*:

  • 97% of drivers think that sunglasses have to be effective when facing the sun
  • 95% of drivers wish sunglasses with which they don’t feel dazzled
  • 90% of drivers believe it’s important for traffic signs to be clearly seen

It is on the basis of this observation that we have developed the E-DRIVING KOLOR UP lens, benefiting from advanced technologies to improve your visual comfort on the road.

Its unique Grey-pink color makes it a timeless lens, a must-have to minimize color distortion and prevent eye fatigue while driving.

Our E-DRIVING KOLOR UP™ lenses make the RED colors of traffic signals brighter, to contribute to your safety and help you enjoy the pleasure of driving in full living color!
Available in 3 versions, depending on what’s most important to you:

  • E-SUN™ POLARFUN™ for glare-free vision
  • E-SUN™ POLARFUN™ 85 to ease reading of LCD screens
  • NON-POLAR version to better focus on what’s important

In short, E-Driving KOLOR UP™ guarantees you:



At Essilor Sun Solution, we don’t compromise between technology and aesthetics. This is why our new E-DRIVING KOLOR UP™ lens is compatible with E-SUN™ MAGICOAT™ technology, allowing you to associate your lenses with a wide range of colors. In other words,
E-DRIVING KOLOR UP™ is the perfect blend of high-tech and fashion!

Experience sun lenses that highlight RED colors!

For your safety, don’t forget the basic rules of conduct:

  • Never drink and drive
  • Check your vehicle
  • Check your vision
  • Obey the speed limit
  • Stop when you’re tired

 

* Source: tested on 59 drivers, all driving at least 2 hours daily.

Who is ESSILOR® SUN SOLUTION™?

ESSILOR® SUN SOLUTION™ is the new division of ESSILOR specially focused on advanced sun lens technologies.
We serve all our customers of the sunwear industry, for sports, lifestyle or fashion.

Learn more about us