MIDO DAILY promoted the KOLOR UP™ concept

No less than three times, KOLOR UP™ was highlited during last MIDO edition


On Saturday, the first article dealt with introducing the brand KOLOR UP™ as a performant sunlenses range,

The second article published on Sunday digged deeper to show the diversity of the existing range: materials, colors, coatings, etc developped to provide two main benefits to consumers "see better" and "better look",

To finish with, the third article mainly focused on the Rx application proposed by KOLOR UP™.


ESSILOR® SUN SOLUTION™ is the new division of ESSILOR specially focused on advanced sun lens technologies.
We serve all our customers of the sunwear industry, for sports, lifestyle or fashion.

Learn more about us