Essilor® Sun Solution™ offered a totally original experience at the EUROBIKE 2018 international trade show in Friedrichshafen, Germany. Thanks to an immersive simulator, everyone had an opportunity to perform a fun and sporty test of E-SUN™ KOLOR UP™ glasses in extreme conditions.
Curious visitors and thrill-seekers were invited to take part in a unique immersive experience in which they entered a dome and were invited to sit on a mountain bike facing a large curved TV screen. As before any new venture, the riders were first be given a briefing and some instructions.
Then the riders tackled an all-terrain course for which they needed glasses fitted with classic lenses. After that, on the same course, they were able to test the E-SUN™ KOLOR UP™ variable-tint lenses. Thus they were able to appreciate the better contrast, comfort and responsiveness provided by the E-SUN™ KOLOR UP™ technology.
The experience is a very realistic, cross-country virtual bike race covering mountains : exhilaration guaranteed! The route is rough and passes through a forest, riders' handlebars are shaking (for real!) on stony paths and thanks to a wind tunnel they even felt a light headwind! Sounds of nature, fluttering butterflies as well as transitions between shade and bright sunlight all contribute to a highly realistic experience. In other words, everything has been designed to ensure riders can enjoy the full benefits of the technical expertise that went into making E-SUN™ KOLOR UP™ variable-tint lenses.
The course has been specially designed by Essilor® Sun Solution™ technical teams. The goal : being able to test sun lenses in highly realistic conditions that demand perfect perception of contrasts to enable rapid and appropriate reaction to the turns in the track, natural obstacles and so on.
Essilor® Sun Solution™ has developed the "Kolor Up Viewer" application that objectively measures the contrast between two colors. The extra contrast gained with this method makes it easier for people to distinguish colors and, therefore, to anticipate and react when performing outdoor sports such as trail running and mountain biking.
This experience is aimed both at top-level athletes who are on a permanent quest for better physical and material performances and nature lovers keen to pursue outdoor activities safely and serenely.
The E-SUN™ KOLOR UP™ technology embedded int the NXT® material will delight zealous competitors and nature-loving ramblers alike: it is the best technical solution for all types of cyclists and athletes. The technology is available in 4 colors(1) and guarantees optimal performance and real aesthetic quality.
Try them out as soon as possible!
Stay tuned to learn where the KOLOR UP™EXPERIENCE LIVE will be available next !