Spring Summer 2022 Fashion Collection

We are happy to introduce our fashion SS22 collection.

Its genesis began in February 2020, around the time COVID-19 appeared. The times that followed were unknown and uncertain, but they allowed us to reflect on a positive future. Our trends analysis has led us to develop three inspirational themes. Here they are:

Generous Essentialism

SIMPLICITY. SENSORIALITY. AUTHENTICITY.

Quality rather than quantity - or doing more with less. Which means that a smaller amount of something can be much more effective than a large or excessive amount. It allows us to focus on what matters. Quality is subjective and is a measure of excellence or of a state of being, whereas quantity is not.

The agony of too much or the need for simplicity. People are tired and stressed out; and they're urging for simplicity. And simplicity is almost always best because it makes things easy. We have the environment at heart. With our population as high as it is, consuming less is wise and responsible. Natural resources are not endless, so we need to act responsibly for the coming generations.

Light & Color

WELL BEING. MENTAL HEALTH. FREEDOM.

Uncertainty and worries related to finance, childcare, elderly parents, and job security tend to disrupt our routines and lifestyles, affecting our mental health. Stress is a normal response to these types of situations.

Artists and interior designers have long believed that color can dramatically alter moods, feelings, and emotions. "Colors, like features, follow the changes of the emotions," Pablo Picasso once noted.

Color can play an important role in conveying information, creating certain moods, and even influencing the decisions people make.

Pastel colors to add warmth, softness, and solace.

Nature In & Out

HUMILITY. RETUNING. SLOW-PACE LIVING.

Nature is essential to our lives – from the food on our plates to the clothes we wear, from medical therapy to mental health benefits.

With the lockdown, we all feel the need to retune with nature.

General adoption of a humble attitude towards nature: This consists of both cultivating one's home garden and promoting a flourishing habitat.

More to be revealed very soon!