Top Quality Lenses
Three mini-movies to make the quality demonstration of the superior features of their sun lenses in a witty and original way.
Essilor® Sun Solution™, the Essilor Group division dedicated to sun plano (with no correction) lenses and Rx (with correction) matching plano colors, offers top quality lenses produced with the best technologies developed by the R&D of the Group.
In order to highlight the quality of its products, Essilor® Sun Solution™ has realized three mini-movies where their characteristics are described in a humorous way: anti-glare, anti-smudge, anti-scratch.
The movies are thought as three short scenes, starring Professor Beetroot, awkward and very little charismatic scientist, who is in charge of quality test, and Jody Jenneker, rugby player coming from South Africa, impassive and unwavering who is in charge of validating the results.
Each movie is organized into 2 steps:
- In the first, Professor Beetroot tests standard sun lenses. These do not meet requirements!
- In the second step the test is made on Essilor® Sun Solution™ sun lenses. They do resist to tests, even the ones that are not really academic!
The script of these mini movies has been written by Jacques Chambon, French actor and director who is famous for his role in the French TV show “Kaamelott”.
Julien Santini, a rising and fresh one-man show actor, perfectly embodies Professor Beetroot while Jody Jenneker represents himself for the first time as an actor!
Essilor® Sun Solution™ has therefore chosen a direct and original language to demonstrate the higher features of its sun lenses. These are targeting manufacturers and eyewear designers who are looking for products that are capable to combine high performance with the latest trends in fashion.
Essilor® Sun Solution™’s lenses can meet two main objectives:
- “See better” - in other words, help the consumers to enjoy a better view of the world by using lenses which reinforce the beauty of authentic colours
- “Better look” by adapting this technology within a range of “on-trend” colours and mirrors.
See the movies on YouTube
No ordinary sunwear reflects the new position of our brand. With this new collaboration with the IED on E-SUN™ KOLOR UP™, Essilor® Sun Solution™ division wants to explore new possibilities
and show how a strong concept on sun lenses
can be the source of inspiration for sunglasses.
Christophe Mayet - VP Marketing of Essilor® Sun Solution™ Division
STITUTO EUROPEO DI DESIGN – TORINO
Since opening its doors in 1966, the Istituto Europeo di Design has forged its reputation in the fields of education and research in the disciplines of design, fashion, visual communication and management. Today, IED is an international institution which maintains its truly Italian roots. A crossroads for culture and learning, with campuses in Milan, Rome, Turin, Venice, Florence, Cagliari, Como, Madrid, Barcelona, San Paolo and Rio de Janeiro, IED offers three-year degree and diploma courses, Semester and Academic year courses, Summer and Specialization courses and Master courses. In continuity with the philosophy of the network, IED Torino applies an educational methodology founded on theoretical coursework continuously combined with workshops and hands-on experience. In this way, it ensures an ongoing connection between knowledge and know-how, thereby guaranteeing that a very high percentage of students will find employment after graduation. IED Turin is recognized by some authorities as one of the world’s most important centers for training in transportation design. Aligned with the knowledge and research typical of its context, this campus develops and focuses its design work on concepts of future mobility and the most advanced and innovative manufacturing clusters.
Silvia Boccardi - ZED_COMM
Ph. +39 045 8020006
Mob. +39 327 2236481
Who is ESSILOR® SUN SOLUTION™?
ESSILOR® SUN SOLUTION™ is the new division of ESSILOR specially focused on advanced sun lens technologies.
We serve all our customers of the sunwear industry, for sports, lifestyle or fashion.